What is Better than Video for Getting Traffic?

The answer is: probably nothing!

Views and watches for scifi video
Views and watches for free scifi book Running video

We have been building video adverts for three years now. We typically see in increase in views for a product from in the order of 100 for an image to 1000 for a video, rising to 40 or 50,000 for a well constructed video that is part of a campaign. See the two images below, which show facebook views and plays for two video adverts we made for author Lazlo Ferran.

As you can see there are two different figures for each video – the people reached and the views. The views in Facebook’s lexicon is the number of people who actually watched the video and even this is in the order of 4000 people!

I bet you would like that number of people reading all about your product? Yes? Well, you can achieve it! Here are 10 great tips for creating customer-winning videos.

Views and accesses for scifi book Worlds Like Dust advert
Views and accesses for scifi book Worlds Like Dust advert

10 Tip for Creating Great Videos

  1. Forget other packages – Microsoft PowerPoint is good enough to create customer-winning adverts and has many great features.
  2. Keep it to less than 30 seconds. This is the maximum allowed on Twitter and if you ever do a video ad on Instagram, 30 seconds is the maximum there too (yes, I know they only allow 15 seconds for normal video posts!).
  3. Once you are happy with it, save your video as a Windows Media Player file and upload to YouTube.
  4. Set your audience to ‘Private’ when you upload and keep it that way until you have finished editing on YouTube.
  5. Add music from the free library offered by YouTube when you edit the video. Check the box ‘Show ad-supporting songs’ at the bottom of the list of random choices presented by YouTube to see many more, and in my view often better, pieces of music.
  6. Add as many keywords as you can and make them relevant!
  7. When you are happy and publish it, make the most of the small box on the right of the video settings page for a message to your viewers. You can put a link to your product here. YouTube boosts the visibility of newly published videos, so this is a good opportunity to get free traffic.
  8. See how much traffic you get for your video. Watch the figure for the average viewing time for the video. If it is less than 50% (ie people watching only to the half way point of the video), consider making some changes. Anything more than 80% is very good.
  9. When you feel the video is good as you can get it, download it as an MP4 file, using Freemake Video Converter (which I have found to be the best free software for this task). You can then directly upload the video to both Facebook and Twitter. You can just add the YouTube link to an advert but it doesn’t display so well and  you don’t get the option to add keywords.
  10. Don’t be afraid to go back and edit the file at any time. I often have to try different music and text to get the best effect. In an example recently, one word was making people stop watching at 14 seconds. I changed it and – problem solved!

Is that it then?

There are many other things which experience has shown are critical to getting your message across! These are things we have learned over the last  3 years.

If you want us to create a video for you, drop us a line on the contact form. We charge just $100 for creating a video, as long as you choose the music (this is the most time-consuming part for us!). If you want us to do it all for you, that’s still only $150. Both prices are bargains! And we’ll throw in a 10% reduction for your first video. So get in touch today!

Here’s one we created more recently for Lazlo Ferran.

 


Watch it on YouTube here to see the annotations, which are a very persuasive addition, but only work on YouTube.com.

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How do you Optimize Amazon Product Pages?

This week sees the first of a short series of articles about optimizing Amazon product pages.

Discoverability is a key factor in getting traffic to your product page and getting traffic is a problem we all face. Amazon don’t make it any easier by not reporting what traffic you actually do get, so its important to know you are doing the best job possible for your product.

It may seem a strange idea to try and optimize your Amazon product page. All the content is controlled by Amazon, isn’t it? Well ,yes and no. Actually Amazon uses the same basic software for its searches as Google and what is more they allow you to enter things like keywords for your books or products. Below is a screen grab showing the ranking for an independent author, whom we recently helped with their optimization. We started work on the 27 December. As you can see, the benefits are a halving or rank, which equates roughly to twice as many sales.

Amazon rank for an independent author
Amazon rank for an independent author

So how did we do this?

We spent three sessions, of about an hour each, spread over three days, working with the author to find out all about their books and made 5 Key Changes to their books and product pages. The author, who wishes to retain anonymity, told us. “I didn’t think such a big change could be made without compromising my ‘image’ with my readers. I am more than happy with the results.”

We achieved all this without doing anything Amazon doesn’t allow. You too can have such an improvement with very little effort.

What did it cost?

In this case, the author was not very familiar with concepts like ‘discoverability’ and  ‘keywords,’  so we walked them through it very much step by step. The total cost for the three hourly sessions, which included a report the author can use to optimise future products, came to came to $100.

For Amazon sellers with a deeper understanding of internet technologies, we can achieve the same results with a one hour session, which includes a crib-sheet detailing the 5 Key Changes you need to make. The cost is only $30.

Don’t ask us to tell you the 5 Key Changes here! They have been developed after over 20 years’ experience building and working with search engines and over 10 years’ experience with Amazon.

Some of these techniques are used by others, some not. In our next article we will talk about using Videos to promote your product.

If you want to know more, drop us a line using the contact form.

 

Want a WordPress Search Engine Optimization Manual?

WordPress SEO Optimization Manual
WordPress SEO Optimization Manual

Get this Exclusive SEO King WordPress Blog Search Engine Optimization Manual!

We have a PDF and Microsoft Word Manual to teach you step-by-step how to optimize your WordPress blog yourself. It has full colour images and active links to resources.

You get this for only £10 when you subscribe to our Newsletter. Joining our Newsletter will get you FREE UPDATES to the manual and other offers in the future. We are constantly adding to the manual and the market and platforms are constantly changing (wordpress is different from year to year) so you need to sign up to KEEP UP!

You cannot get this industry inside information ANY OTHER WAY so sign up today.

To get this Exclusive Offer, all you have to do is click the link and pay your LIFETIME subscription. After you have made the payment, email me the receipt that you get and I will send you a link to sign up for the Newsletter. After you have signed up, you will be taken to a page where you can download whichever version of the Manual you prefer (word or PDF).

http://www.paypal.me/seoking/10

Having problems? If you had a problem, simply email me at searcheoking@gmail.com telling me the day you made the payment and the email address and I will send you the Manual by email.

Welcome to the exclusive club!

Another success story – Beyond Feelings therapy website

We recently took on the challange of getting Nerine O’Connor onto google page 1 of results for her Beyond Feelings therapy website.

Nerine had been using a bespoke website built for her for a few years with little if any increase in enquiries coming from the web. She asked us to help her develop her online presence.

First of all, we suggested Nerine switch to WordPress as a platform for her website. She agreed but felt unable to do the work herself so we built a website for her using WordPress in just a couple of days.

Next, we suggested seven keywords she should use and applied them to the website, using WordPress’s category and keyword tools. At first the results were okay but the her website only appeared on page 3 of the Google results. We added two new terms.

The results speak for themselves. Here is a screen grab of Google page 1 results which we got by putting in three of the search terms we suggested for her business:

Beyond Feelings therapy website at #1 on Google
Beyond Feelings therapy website at #1 on Google

Testimonial
Here is Nerine’s testimonial.
Steve has been very helpful, professional and reliable and has encouraged me to develop my business online. What he has achieved in terms of getting me on page 1 for google ranking in a short period of time is wonderful!
Take a look at the Beyond Feelings website, which SEO King created very quickly and easily using WordPress.

If you want us to do something similar for you, click on the menu icon top right and fill in the contact form now!

Example of How we do SEO – Week #7

SEO Search Engine Optimization Car
SEO Search Engine Optimization Car
SEO for Lazlo Ferran – thriller and scifi writer and editor – Week #7

Success!

After only 7 weeks, we now have a Google result for Lazlo Ferran on the search term ‘scifi editor’ on Page 1! No fakes, no tricks. It is really there! See for yourself below. Of course, we will continue to work with Lazlo to get even higher rankings and to get results for his term ‘thriller editor’ on Page 1 as well but basically we achieved what we set out to do. Our techniques work! If you want the same sort of benefit, click on the down arrow, top right in the header and fill in the contact form.

Lazlo Ferran week 6 - results on Google for term  scifi editor
Lazlo Ferran week 6 – results on Google for term scifi editor

Example of how we do SEO – Week #6

SEO Search Engine Optimization Car
SEO Search Engine Optimization Car
SEO for Lazlo Ferran – thriller and scifi writer and editor – Week #6

Six weeks ago, we first told you about our progress to get Google search results for Lazlo Ferran – Scifi and Thriller Editor, onto page 1.

We have made yet more progress. You can now find an entry for Lazlo Ferran on Page 2 (result #22) for the term ‘thriller editor.’

How have we done this?

Lazlo Ferran – Google results for thriller editor – week 6
Lazlo Ferran – Google results for thriller editor – week 6

If you look closely at the picture on the right, you will see that the link is to a tag page for Lazlo Ferran’s blog; that is, google has returned a result for a page which it considers has a high rank for the word thriller. Nobody really knows how Google’s algorithms work, and if anybody outside the company says they do, they are lying, but we think it’s because we added the word ‘edited’ in the text AND because the post already has a comment. Comment always help improve SEO ranking of a blog post. We have now added the word ‘editor’ into the text and added the tag of ‘editor’ as well, in the hope that the page will get an even higher ranking. Stay tuned.

Example of how we do SEO – Week #4

SEO for Lazlo Ferran – thriller and scifi writer and editor – Week #4

Two weeks ago, we first told you about our progress to get Google search results for Lazlo Ferran – Scifi and Thriller Editor onto page 1.

Lazlo Ferran – Google results for scifi editor – week 4
Lazlo Ferran – Google results for scifi editor – week 4
Lazlo Ferran – Google results for thriller editor – week 4
Lazlo Ferran – Google results for thriller editor – week 4

Click images to expand.

The results are good. The author felt that the search term ‘freelance’ was less relevant and that he wanted to try simply ‘scfi editor’ and ‘thriller editor’ to compete in the wider market. We knew this would be a tougher ask for SEO. As you will see, the market for ‘thriller editor’ produces more than 13,000,000 results!

As you can see, the ‘scifi editor’ result has is actually one place better than before, which is great, but what is more surprising is that an image of one of his books now appears at #15, which is fantastic.

The ‘thriller editor’ result is lower than ‘freelance thriller editor’ at #28 but this is  outstanding, considering how competitive these shorter terms are. As you can see from the image, there are 13,800,000 results for this term  compared with 402,000 results for ‘freelance thriller editor.’

All round, the results are excellent. Come back in 4 weeks’ time to see if we can do even better.

Want to see an example of how we do SEO?

SEO for Lazlo Ferran – thriller and scifi writer and editor – Week #2

Let’s put our money where our mouth is and track an actual project of ours, which we will call the Lazlo Ferran Project. Lazlo Ferran is a scifi/thriller writer and wants to get business as an editor. He has a blog/wesbite – lazloferran.com – and 14 days ago we applied new keywords to elements of his website. Here are the results so far:

Lazlo Ferran - Google results for scifi editor - week 2
Lazlo Ferran – Google results for scifi editor – week 2
Lazlo Ferran - Google results for thriller editor - week 2
Lazlo Ferran – Google results for thriller editor – week 2

Click images to expand.

Great! So far his website comes up #15 out of 749,000 for the search term ‘freelance scfi editor‘ and #21 out of 402,000 results for the search term ‘freelance thriller editor.’ Obviously, being even at the top of page 3 of the results is not as good as we would like and searchers will only reach page 3 when they are very determined to find a solution, but it’s a start. See how we do over the next few months as we modify and improve the keywords we are using and change the configuration of the website if necessary.

Want some SEO for your wesbite for the amazing price of just £10? Click on the menu arrow top right and complete the contact form to get started.

Do you want more 1000% more traffic to your website for just £10?

SEO to drive 1000% more traffic for just £10!

Hi. I would like to introduce you to SEO King. SEO stands for Search Engine Optimization. Do you know what that is? Maybe, and if you have heard of it, you probably know that it is very good for you. But you probably don’t know how to do SEO. I am going to tell you how.

Remember when you were at school and you had that toy that everyone wanted to play with? You were the most popular person in class. What a difference the toy made!

Now you don’t have a shiny red toy but a shiny new business! But nobody can see it. Nobody knows how beautiful it is because they can’t find it yet. They say the World Wide Web is the place to get noticed but there are so many competing businesses, it’s hard to get seen in the crowd.

What if I can show you how to get your business seen and be the most popular person in the sector?

To this you need search engines to find your business easily. If search engines – Google is by far the biggest – can find your business easily, you will get more business.  It’s called Search Engine Optimization or SEO.

Do any of these sound like you?

  • You need to have a website on the internet
  • You would like to spend less time seeking clients
  • You would love clients to seek you out
  • You would like to spend more time producing and less time seeking sales

If any of these sound like you, you need SEO.

Good SEO will make your website come higher in ranking of search results on Google, Bing and other search engines. And that will bring your business to the attention of more people – many more people. We are talking about potentially millions more leads.

Make no mistake, learning how SEO works is a very long road. I have been doing it for 20 years and I am still learning. But you can skip all that and have your website optimized within a week.

What will it cost you? Normally SEO experts can charge between £50 and £135 per hour ($75 and $200). If you don’t believe me, do a search on Google. It sounds expensive but one session of 3-7 hours should not only increases your business by 200% but keeps increasing it for years. Isn’t that great value for money? For less than £1000, you can double your leads in the first month and have them increase at a rate of 20% every month after that.

  • I am not going to charge you £50/hour. My hourly consultation rate for your website is £40/hr.
  • If you need help customising the site, I can do this for you as well for an additional £20/hr.
  • But you can have an initial consultation of 30 minutes with a report for just £10. This is only available for the first 5 takers! *

* Thereafter, the minimum charge will be £30, for those on benefits only.

Yes, you read that right, I will consult with you, either face-to-face or over Skype, email or Facebook for 30 minutes and draw up a report showing you what you need to do to make your website perform better. I won’t hide anything from you like some SEO consultants. I will give you specific steps you can take to guarantee better ranking on Google and other search engines. Here’s what you will get for the initial consultation for £10.

  • You call me on 0208 802 3272, email me at searcheoking@gmail.com or Skype me stevemunnion.
  • We meet up. Face-to-face is best and we can meet at an internet café but online is okay too.
  • We look at your website or a print-out of your website. If it’s a print-out, I will need you to provide some extra information to go with it.
  • We talk about your business aspirations; what you want to achieve in what sort of time frame and your constraints. That way, I can learn about your business and give you the best possible service appropriate to your business. We can scale our options to suit your particular situation.
  • Within 2 working days I will email you a report showing seven steps you should take to Search Engine Optimize your website and seven words or phrases that you should use wherever you can (in text, marketing and tags) to increase visibility of your website.
  • I won’t just cut you off. You can call/email/Skype me for another 7 days, while you carry out those steps, if you get stuck.

If you want me to do the work for you, just call me or email me now or click on the menu arrow at top right to complete the contact form!

Testimonials

Lorraine Carey - Author
Lorraine Carey – Author

Author, Lorraine Carey

I consider myself to be extremely fortunate to have discovered Steve Munnion, SEO King, during an Internet search while feeling overwhelmed about book marketing.

When we had spoken I was quite taken with his knowledge of Search Engine Optimization and marketing. Being an Indie author and at an age where technology and most social marketing is very intimidating, I needed to learn in the most simplified method possible, to increase my sales and learn how to categorize and market my books on Amazon.

I began a few instructional lessons with Steve, during which I found his methodology to be indeed tailored to my needs He was patient and clear with his directions as he explained, step by step, his methods for a sure-fire way to get my book in the spotlight. As a teacher myself, I can honestly say, Steve made our sessions easy and fun. It was easy to implement the process and once I got the hang of it, I started to see results in added views to my page, increased rankings, extra sales and added reviews.

I highly recommend Steve Munnion as am SEO practitioner or for any of your social media needs. Please feel free to contact me for further reference.

~ Lorraine Carey, author. lorraineacarey@gmail.com